VP of Sales (SaaS) Job Description Template

The vice president of sales owns new revenue for the business, leading the sales organization and the systems that make its performance predictable. The role covers strategy, structure, hiring, compensation design and forecasting, and it is judged on whether the number is hit and whether the way it was hit is repeatable next quarter.

Typical Duties and Responsibilities

• Own the new revenue target and the plan to reach it
• Lead the sales organization including managers and directors
• Design territory, segmentation and compensation structures
• Build accurate forecasting and pipeline management practice
• Hire and develop sales leaders
• Partner with marketing on pipeline generation and quality
• Work with product on competitive positioning and roadmap needs
• Report performance and forecast to the executive team and board
• Manage the sales operating cadence and its discipline
• Own the most strategic customer relationships

Education

• Bachelor’s degree in business or a related field; MBA sometimes preferred

Required Skills and Experience

• 10+ years in software sales including senior leadership
• Track record of hitting company level revenue targets
• Experience designing compensation and territory structures
• Strong forecasting discipline and accuracy
• Ability to hire and develop sales leaders
• Board and investor communication
• Understanding of subscription metrics and unit economics
• Experience scaling a sales organization

Preferred Qualifications

• Experience through significant revenue growth stages
• Background in both enterprise and mid market motions