Brand Designer Job Description Template

The brand designer builds and maintains the visual identity of an organization, covering the system itself and its application across every surface where the brand appears. The role goes beyond producing assets to defining the rules that let other people produce consistent work, which is what makes a brand hold together as an organization grows.

Typical Duties and Responsibilities

• Develop and evolve the visual brand identity
• Create and maintain brand guidelines and their supporting assets
• Design brand applications across digital, print and environmental surfaces
• Ensure brand consistency across teams and external partners
• Design campaign concepts and their visual expression
• Develop illustration, photography and iconography direction
• Work with product design on how the brand appears in the product
• Brief and review work from external agencies and freelancers
• Educate the organization on correct brand application
• Assess how the brand performs against competitors

Education

• Bachelor’s degree in graphic design, brand design or equivalent portfolio experience

Required Skills and Experience

• 5+ years of brand or visual design experience
• Portfolio demonstrating identity systems rather than individual assets
• Strong conceptual thinking alongside execution
• Experience writing and maintaining brand guidelines
• Ability to apply a brand consistently across very different formats
• Skill at briefing and directing other creatives
• Understanding of how brand supports commercial objectives
• Confidence presenting concepts to senior stakeholders

Preferred Qualifications

• Experience through a rebrand
• Agency background