Motion Designer Job Description Template

The motion designer brings movement to products and marketing, covering interface transitions, animated explanation and video content. In a product context motion is functional rather than decorative: it shows relationships, directs attention and confirms that something happened, and the main discipline is restraint, since motion that draws attention to itself gets in the way.

Typical Duties and Responsibilities

• Design motion for interface transitions and micro interactions
• Produce animated content for marketing and explanation
• Define motion principles and timing standards for the design system
• Prototype motion to communicate intent to engineers
• Produce implementable specifications including easing and duration
• Respect reduced motion preferences and accessibility requirements
• Work with engineers on performant implementation
• Produce video content and edit as required
• Review implemented motion against the specification
• Maintain a library of reusable motion assets

Education

• Bachelor’s degree in motion design, animation or equivalent portfolio experience

Required Skills and Experience

• 3+ years of motion design for digital products or marketing
• Portfolio demonstrating both interface and narrative motion
• Proficiency with After Effects and Figma
• Understanding of easing, timing and how motion communicates
• Ability to specify motion in terms engineers can implement
• Awareness of performance implications and reduced motion needs
• Restraint about when motion is appropriate
• Good collaboration with product designers and engineers

Preferred Qualifications

• Experience with Lottie or code based animation
• 3D animation capability