Growth Lead, Web3 Job Description Template

The growth lead in web3 acquires and retains users for a protocol or product, working with tools and constraints unlike conventional growth marketing. Attribution is difficult because users are pseudonymous, incentives can buy activity that vanishes the moment they stop and the community channels that matter are not the ones most marketers know. The role rewards analytical honesty about which growth is real.

Typical Duties and Responsibilities

• Own user acquisition and retention across the product
• Design and run incentive campaigns with clear measurement
• Analyze on chain behavior to distinguish durable usage from farming
• Build growth loops that do not depend on continuous subsidy
• Manage community, social and ecosystem channels
• Develop partnerships and integrations that bring users
• Run experiments with proper controls and honest readouts
• Track cost of acquisition and retention against realistic value
• Work with product on activation and onboarding friction
• Report growth performance to leadership without flattering the numbers

Education

• Bachelor’s degree in marketing, business, economics or a related field

Required Skills and Experience

• 3+ years in growth with meaningful web3 experience
• Strong analytical skills including on chain data analysis
• Experience designing incentive programs and measuring them properly
• Understanding of how airdrop farming distorts metrics
• Familiarity with community driven channels such as Discord and X
• Experimentation discipline with controls
• Clear reporting that separates subsidised from organic growth
• Comfort with the pace of the sector

Preferred Qualifications

• Experience with a token distribution or points program
• Familiarity with Dune or comparable on chain analytics