Web3 Marketing Manager Job Description Template

The web3 marketing manager builds awareness and credibility for a protocol or product in a market that is deeply skeptical of conventional marketing. The channels are community led, the audience is technical and the regulatory constraints on what can be claimed are real. The role suits people who can write clearly about technical subjects and who understand that credibility is earned slowly and lost quickly.

Typical Duties and Responsibilities

• Develop and execute the marketing strategy for the protocol or product
• Produce technical content that a developer audience will respect
• Manage social channels and community facing communications
• Coordinate launches, announcements and ecosystem campaigns
• Build relationships with media, researchers and ecosystem commentators
• Manage brand consistency across a fast moving set of channels
• Work with legal on the claims that can and cannot be made
• Support events, conferences and community gatherings
• Measure campaign performance against meaningful outcomes
• Handle communication during incidents or negative sentiment

Education

• Bachelor’s degree in marketing, communications, business or a related field

Required Skills and Experience

• 3+ years of marketing experience with time in web3
• Ability to write credibly about technical subjects
• Experience with community led channels rather than paid acquisition alone
• Understanding of the regulatory limits on token and financial claims
• Judgment about tone in a skeptical audience
• Experience coordinating launches across several teams
• Analytical approach to measuring campaign impact
• Composure during public criticism

Preferred Qualifications

• Existing relationships across ecosystem media
• Technical background or a strong self taught understanding