SEO Copywriter Job Description Template

The SEO Copywriter is an individual contributor within the creative department who is responsible for developing original content for SEO clients based on the strategy objectives identified by SEO specialists. Copywriters must be skilled and proficient writers who can quickly research and create search-optimized, user-friendly content that meets the department’s length and time requirements. Copywriters must be fearless of tight deadlines and heavy workloads, writing and researching an average of seven to twelve pieces of content per day. Time management and the ability to complete tasks accurately and efficiently are essential to success in this role. As training is provided, SEO copywriting experience is not required for this position; however, critical thinking, time management, and composure under pressure are necessary for success.

Typical Duties and Responsibilities

• Write between 120 and 160 pieces of high-quality, organic search-optimized web content per month, adhering to strict quality guidelines
• Independently manage client production schedules to meet stringent internal deadlines
• Conduct competitor and keyword research to produce top-ranking content
• Collaborate with SEO specialists to develop client-targeted content
• Edit content created by yourself and others without error
• Utilize website platforms for content publication
• Observe and comprehend brand-specific compliance specifications
• Actively contribute to departmental and company objectives
• Know and implement SEO best practices for content creation
• Identify problems or issues, bring them to the attention of leadership, and present potential solutions

Education

• Bachelor’s degree in English, creative writing, journalism, communications, or a related field

Required Skills and Experience

• Experience managing a large client base and day-to-day workload
• Fully competent in every facet of the Copywriter Skills Matrix
• Active interest in organic search, search engines, and digital marketing, as well as a desire to remain current on industry news and developments
• “Always learning” mentality, motivated by the desire to continuously acquire and enhance knowledge and skills
• Capability to deliver high-quality content on a strict deadline
• Willingness to work extra hours as needed to complete client projects on time
• Strong critical thinking and reasoning abilities 
• Willingness to accept and enthusiastically embrace changing processes, gray areas, and new ideas.
• Outstanding written and verbal communication skills
• Strong eye for detail for quality control and editing your own work
• Expertise in Google Docs/Google Sheets or Microsoft Word/Excel
• Experience conducting and applying competitor research using Google and SEMRush
• Demonstrable knowledge of SEO fundamentals
• Knowledge of organic KPI trends