Product Marketing Manager Job Description Template

We are looking for a Product Marketing Manager to take ownership of our product and services’ positioning, messaging, and branding. This role will lead our outbound marketing activities by presenting our products in ways that will strengthen our brand and boost sales. Ultimately, they will be responsible for supporting the long-term strategy and vision for our portfolio of products. To succeed in this role, you will need to be both a creative and an analytical thinker familiar with various product marketing techniques and strategies. 

Typical Duties and Responsibilities

• Lead product marketing content development
• Outline product marketing deployment timelines
• Translate technical details of company products into benefits for the user
• Develop product marketing strategies, including pricing, advertising, and product launching
• Design, create, and deploy marketing projects to establish and expand our brand’s presence in target markets
• Manage product marketing campaigns
• Craft our product storytelling vision and voice to create compelling and consistent messages across marketing channels
• Create, manage, and deliver rich content across channels
• Conduct keyword research to optimize content for SEO and accessibility
• Conduct market research and extract insights from this data
• Test marketing product features, releases, and ad copy
• Conduct account-based marketing
• Negotiate budgets to execute our product marketing vision at scale
• Follow and analyze market trends
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Education

• Bachelor’s degree in marketing, communications, or a related field

Required Skills and Experience

• 5+ years of experience in brand or product management
• Experience as a marketing manager, brand manager, or similar role
• Experience creating engaging and informative marketing copy and content
• Experience in market analysis
• Experience with qualitative and quantitative research
• Knowledge of product marketing tactics
• Knowledge of market trends and product lifecycles 
• Knowledge of web analytics tools
• Excellent communication skills

Preferred Qualifications

• Background in design and copywriting