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Zoe L.
- Nashville, TN
- 4 years of experience
Increased email open rates by 35% through strategic subject line optimization and A/B testing.
Wrote 200+ product descriptions, contributing to a 20% increase in online sales conversion rates.
Developed brand voice guidelines for a Fortune 500 company, ensuring consistency across all marketing channels.
Recent Project
Zoe spearheaded a rebranding campaign for a sustainable clothing line. She crafted compelling narratives that highlighted the brand’s eco-friendly practices and ethical manufacturing processes. The campaign resulted in a 40% increase in brand awareness and a 25% boost in social media engagement.
Marcus T.
- Philadelphia, PA
- 3 years of experience
Produced 50+ blog posts that increased organic traffic by 75% over six months.
Crafted ad copy for social media campaigns, achieving a 28% higher click-through rate than industry average.
Collaborated with design team to create cohesive and impactful marketing materials for print and digital platforms.
Recent Project
Marcus developed a series of long-form articles for a financial services company’s content marketing strategy. His pieces demystified complex financial concepts for a general audience, establishing the company as a thought leader in personal finance. The content series garnered over 100,000 unique views and generated 500 qualified leads within the first month.
Aria K.
- Miami, FL
- 5 years of experience
Wrote 15 whitepapers that generated 2,000+ high-quality leads for a B2B tech company.
Increased landing page conversion rates by 45% through strategic copywriting and message refinement.
Adapted marketing messages for diverse cultural audiences, ensuring global appeal for an international brand.
Recent Project
Aria created a comprehensive content strategy for a health and wellness app launch. She developed a series of engaging blog posts, social media content, and in-app notifications that educated users about healthy habits. Her copy contributed to the app achieving 100,000 downloads in its first week and maintaining a 70% user retention rate after one month.
Devon R.
- Seattle, WA
- 7 years of experience
Wrote scripts for 10 explainer videos, each averaging 500,000+ views on YouTube.
Increased newsletter subscription rate by 60% through targeted content creation and value proposition refinement.
Mentored junior copywriters, providing guidance on SEO best practices and conversion-focused writing techniques.
Recent Project
Devon crafted the copy for a complete website overhaul of a nonprofit organization. His compelling storytelling highlighted the organization’s impact, weaving beneficiary testimonials throughout the site. The new copy contributed to a 50% increase in online donations and a 30% boost in volunteer sign-ups.
Leila M.
- Chicago, IL
- 11 years of experience
Developed taglines for 5 national advertising campaigns, reaching over 50 million consumers.
Wrote 30+ case studies that contributed to a 25% increase in B2B lead generation.
Utilized data-driven insights to craft persuasive copy that resonated with target demographics across various industries.
Recent Project
Leila created a multi-channel content campaign for a sustainable energy company’s new product launch. She developed a cohesive narrative that spanned press releases, social media posts, and a dedicated microsite. The campaign resulted in 1,000 pre-orders within the first week and garnered coverage in three major industry publications.
Nexus IT Group will quickly staff your technical roles
81%
of our successful candidates are submitted within one week
92%
of our candidates will accept your offer
96%
of our candidates are employed with your firm after 12 months
What our clients have said about working with Nexus IT Group
Our client creates balance between existing investments and cloud-driven innovation with a practical approach that prioritizes results. This particular client tasked our cloud recruiters with a challenging project. Being named Google Cloud Partner of the Year, this recognition required them to increase their Google Cloud Architect and Engineering resources. Google Cloud talent is quite a bit more scarce than AWS and demand more salary, so our cloud recruiters had to get creative with our sourcing strategy. Reach out to learn how we filled 13 Google Cloud professionals for this client.
A 3 year old startup who is transforming insurance buying by providing a digital insurance engine and world-class underwriting capabilities tasked Nexus IT group to identify, vet, and hire a Head of Data Engineering for the data engineering group. Our data scientist recruiters quickly got on this executive level search. Diversity sourcing and hiring was very important for this client so the team focused on diversity sourcing. We ended up sourcing 176 candidates, submitted six candidates and the client ended up hiring one candidate.
Our client creates balance between existing investments and cloud-driven innovation with a practical approach that prioritizes results. This particular client tasked our cloud recruiters with a challenging project. Being named Google Cloud Partner of the Year, this recognition required them to increase their Google Cloud Architect and Engineering resources. Google Cloud talent is quite a bit more scarce than AWS and demand more salary, so our cloud recruiters had to get creative with our sourcing strategy. Reach out to learn how we filled 13 Google Cloud professionals for this client.
Our client creates balance between existing investments and cloud-driven innovation with a practical approach that prioritizes results. This particular client tasked our cloud recruiters with a challenging project. Being named Google Cloud Partner of the Year, this recognition required them to increase their Google Cloud Architect and Engineering resources. Google Cloud talent is quite a bit more scarce than AWS and demand more salary, so our cloud recruiters had to get creative with our sourcing strategy. Reach out to learn how we filled 13 Google Cloud professionals for this client.
Frequently asked questions about hiring your next copywriter
Look for strong writing and editing skills, creativity, adaptability to different tones and styles, SEO knowledge, research abilities, and an understanding of marketing principles and consumer psychology.
While industry experience can be beneficial, a skilled Copywriter can often adapt to new industries quickly. Focus on their ability to research, understand complex topics, and translate information into compelling copy for various audiences.
While a relevant degree can be advantageous, it’s not always necessary. Many successful Copywriters come from diverse educational backgrounds. Prioritize the quality of their portfolio, their understanding of marketing principles, and their ability to produce results.
Look for diversity in writing styles, ability to adapt tone for different brands, and examples of how their copy achieved specific marketing goals. Pay attention to clarity, persuasiveness, and creativity in their work.
Senior Copywriters typically have 5+ years of experience, a proven track record of successful campaigns, leadership abilities, strategic thinking skills, and often specialize in certain types of copy or industries. Junior Copywriters are usually earlier in their careers and may require more guidance.
SEO knowledge is increasingly important for Copywriters, especially those working on digital content. They should understand keyword research, on-page SEO principles, and how to write engaging content that also performs well in search engines.
Ideally, yes. A versatile Copywriter who can handle various types of copy is valuable. However, some Copywriters specialize in specific areas. Consider your primary needs when evaluating candidates.
Provide a brief that outlines your target audience and ask for a writing sample. Look for their ability to research, understand audience needs, and adapt their writing style accordingly. You can also ask about their process for getting to know a new audience.
While not always essential, familiarity with common CMS platforms (like WordPress) and basic design tools can be beneficial. It allows for smoother collaboration with web teams and can streamline content production processes.