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Alicia M.
- Portland, OR
- 4 years of experience
Increased organic traffic by 150% for an e-commerce client through strategic keyword optimization and content creation.
Improved website conversion rates by 35% by rewriting product descriptions and landing pages with SEO best practices.
Developed comprehensive style guides for consistent brand voice across all digital platforms.
Recent Project
Alicia spearheaded a content overhaul for a local real estate agency’s website. She conducted extensive keyword research to identify high-value, low-competition terms in the local market. The project involved rewriting 50+ property listings and creating 20 new neighborhood guide pages, resulting in a 70% increase in organic search visibility within three months.
Derek S.
- Atlanta, GA
- 6 years of experience
Authored 100+ SEO-optimized blog posts that collectively generated over 500,000 organic visits in a 12-month period.
Reduced bounce rate by 25% through implementation of user-intent focused content strategies.
Collaborated with design and development teams to create SEO-friendly website architectures and content hierarchies.
Recent Project
Derek worked on a comprehensive content strategy for a national fitness equipment retailer. He developed a series of in-depth buying guides and comparison articles targeting high-value keywords. The project also involved optimizing product descriptions across the site, resulting in a 40% increase in organic traffic and a 15% boost in e-commerce conversions.
Olivia T.
- Chicago, IL
- 6 years of experience
Achieved first-page Google rankings for 75% of target keywords within 6 months for a startup SaaS company.
Increased average time on page by 45% through creation of engaging, informative long-form content.
Pioneered the implementation of schema markup to enhance rich snippet appearances in search results.
Recent Project
Olivia led a content refresh initiative for a well-established cooking blog. She analyzed existing content performance, updated and consolidated underperforming articles, and created a content calendar for new recipes targeting seasonal trends. Her efforts resulted in a 60% increase in organic traffic and a 30% boost in ad revenue over a six-month period.
Marcus L.
- Miami, FL
- 9 years of experience
Grew organic search traffic by 200% year-over-year for a travel website through strategic content creation and on-page optimization.
Increased email newsletter signup rate by 50% by optimizing landing page copy and call-to-action placement.
Developed and implemented a comprehensive internal linking strategy to improve site structure and user experience.
Recent Project
Marcus executed a local SEO campaign for a multi-location dental practice. He created unique, optimized content for each location page, implemented local schema markup, and developed a strategy for generating and managing patient reviews. The project resulted in top-three Google Maps rankings for all locations and a 40% increase in new patient inquiries within four months.
Sophia R.
- Austin, TX
- 3 years of experience
Increased client’s domain authority from 35 to 65 in 12 months through strategic content creation and link building.
Reduced client’s cost-per-acquisition by 30% by optimizing ad copy and landing pages for paid search campaigns.
Conducted comprehensive competitor analysis to identify content gaps and opportunities for market differentiation.
Recent Project
Sophia worked on a content marketing campaign for a sustainable fashion brand. She developed a series of educational articles and infographics about eco-friendly materials and ethical manufacturing processes. The campaign included outreach to relevant influencers and publications, resulting in high-quality backlinks, a 90% increase in organic traffic to the blog, and a 25% increase in online sales attributed to organic search.
Nexus IT Group will quickly staff your technical roles
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of our successful candidates are submitted within one week
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of our candidates will accept your offer
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of our candidates are employed with your firm after 12 months
What our clients have said about working with Nexus IT Group
Our client creates balance between existing investments and cloud-driven innovation with a practical approach that prioritizes results. This particular client tasked our cloud recruiters with a challenging project. Being named Google Cloud Partner of the Year, this recognition required them to increase their Google Cloud Architect and Engineering resources. Google Cloud talent is quite a bit more scarce than AWS and demand more salary, so our cloud recruiters had to get creative with our sourcing strategy. Reach out to learn how we filled 13 Google Cloud professionals for this client.
A 3 year old startup who is transforming insurance buying by providing a digital insurance engine and world-class underwriting capabilities tasked Nexus IT group to identify, vet, and hire a Head of Data Engineering for the data engineering group. Our data scientist recruiters quickly got on this executive level search. Diversity sourcing and hiring was very important for this client so the team focused on diversity sourcing. We ended up sourcing 176 candidates, submitted six candidates and the client ended up hiring one candidate.
Our client creates balance between existing investments and cloud-driven innovation with a practical approach that prioritizes results. This particular client tasked our cloud recruiters with a challenging project. Being named Google Cloud Partner of the Year, this recognition required them to increase their Google Cloud Architect and Engineering resources. Google Cloud talent is quite a bit more scarce than AWS and demand more salary, so our cloud recruiters had to get creative with our sourcing strategy. Reach out to learn how we filled 13 Google Cloud professionals for this client.
Our client creates balance between existing investments and cloud-driven innovation with a practical approach that prioritizes results. This particular client tasked our cloud recruiters with a challenging project. Being named Google Cloud Partner of the Year, this recognition required them to increase their Google Cloud Architect and Engineering resources. Google Cloud talent is quite a bit more scarce than AWS and demand more salary, so our cloud recruiters had to get creative with our sourcing strategy. Reach out to learn how we filled 13 Google Cloud professionals for this client.
Frequently asked questions about hiring your next SEO copywriter
Look for candidates with strong writing skills, knowledge of SEO best practices, familiarity with keyword research tools, understanding of Google’s algorithm updates, and experience with content management systems. They should also have analytical skills to interpret data and adjust strategies accordingly.
While deep technical SEO knowledge isn’t always necessary, a good SEO Copywriter should understand basics like meta tags, header structure, internal linking, and how to optimize content for featured snippets. This ensures they can create content that’s both engaging for readers and optimized for search engines.
They should be proficient with keyword research tools like SEMrush, Ahrefs, or Moz. Familiarity with Google Analytics, Google Search Console, and content management systems like WordPress is also valuable. Tools for readability analysis (like Hemingway App) and grammar checking (like Grammarly) are also useful.
Ask for writing samples that demonstrate their ability to create SEO-friendly content. You can also give them a short writing test, asking them to optimize an existing piece of content or create a new one based on specific keywords. Look for clarity, engagement, and proper implementation of SEO techniques.
While industry-specific experience can be beneficial, it’s not always necessary. More important are the candidate’s research skills, adaptability, and ability to quickly understand and write about new topics. A diverse portfolio can demonstrate versatility.
Understanding user intent is crucial. A good SEO Copywriter should be able to create content that not only ranks well but also satisfies the user’s search intent. This involves understanding the different types of searches (informational, navigational, transactional) and creating appropriate content for each.
Ask about their process for keyword research, how they stay updated with SEO trends, their experience with different types of content (blog posts, product descriptions, landing pages), and how they measure the success of their SEO content. You could also ask them to explain some common SEO terms to assess their depth of knowledge.
A skilled SEO Copywriter can create high-quality, linkable content such as in-depth guides, original research, or infographics. They should understand how to craft content that naturally attracts backlinks and can also write outreach emails for link-building campaigns.
While not always necessary, experience with content strategy is a valuable skill. This includes understanding how to plan content calendars, align content with business goals, and create topic clusters. An SEO Copywriter with strategic skills can contribute more comprehensively to your overall SEO efforts.