Increased email open rates by 35% through A/B testing and personalization strategies.
Grew email subscriber list by 50,000 leads in 6 months using targeted lead magnets and opt-in campaigns.
Developed and implemented a comprehensive email automation workflow for customer onboarding and retention.
Designed and executed a re-engagement campaign for dormant subscribers. The project involved segmenting the audience, crafting personalized content, and implementing a multi-touch email sequence. The campaign successfully reactivated 22% of dormant subscribers and generated a 15% increase in overall revenue from email marketing.
Achieved a 28% increase in click-through rates by optimizing email designs for mobile responsiveness.
Reduced email unsubscribe rates by 40% through improved segmentation and content relevance strategies.
Implemented GDPR-compliant email marketing practices, ensuring legal compliance and building customer trust.
Spearheaded the integration of AI-powered personalization into the company’s email marketing strategy. Utilized machine learning algorithms to predict optimal send times and content preferences for individual subscribers. The project resulted in a 45% increase in email engagement and a 30% boost in conversions from email campaigns.
Generated $1.2 million in additional revenue through strategic email marketing campaigns over a 12-month period.
Improved email deliverability rates from 85% to 98% by implementing authentication protocols and list hygiene practices.
Developed a comprehensive style guide and template library to ensure brand consistency across all email communications.
Led the creation of an interactive email campaign for a product launch. Incorporated AMP for Email technology to allow subscribers to browse products and add items to their cart directly within the email. The campaign achieved a 55% higher conversion rate compared to traditional static emails and significantly reduced the path to purchase.
Increased average revenue per email (RPE) by 75% through advanced segmentation and personalized product recommendations.
Implemented lifecycle email campaigns that improved customer retention rates by 30% over a 6-month period.
Developed and maintained strong relationships with email service providers to stay updated on industry trends and best practices.
Designed and implemented a win-back campaign for lapsed customers in the e-commerce sector. Created a series of personalized emails with escalating offers based on customer purchase history and engagement levels. The campaign successfully reactivated 18% of lapsed customers and generated a 200% ROI within the first month.
Achieved a 42% increase in email-driven sales by implementing behavioral trigger campaigns.
Reduced email production time by 60% through the implementation of a modular email design system and streamlined approval processes.
Conducted regular email marketing workshops for cross-functional teams, fostering a culture of email best practices throughout the organization.
Developed and executed a comprehensive email onboarding series for a SaaS platform. The project involved creating educational content, product walkthroughs, and personalized tips based on user behavior. The onboarding series resulted in a 25% increase in product adoption rates and a 40% reduction in churn during the critical first 30 days of customer lifecycle.
81%
of our successful candidates are submitted within one week
92%
of our candidates will accept your offer
96%
of our candidates are employed with your firm after 12 months
Our client creates balance between existing investments and cloud-driven innovation with a practical approach that prioritizes results. This particular client tasked our cloud recruiters with a challenging project. Being named Google Cloud Partner of the Year, this recognition required them to increase their Google Cloud Architect and Engineering resources. Google Cloud talent is quite a bit more scarce than AWS and demand more salary, so our cloud recruiters had to get creative with our sourcing strategy. Reach out to learn how we filled 13 Google Cloud professionals for this client.
A 3 year old startup who is transforming insurance buying by providing a digital insurance engine and world-class underwriting capabilities tasked Nexus IT group to identify, vet, and hire a Head of Data Engineering for the data engineering group. Our data scientist recruiters quickly got on this executive level search. Diversity sourcing and hiring was very important for this client so the team focused on diversity sourcing. We ended up sourcing 176 candidates, submitted six candidates and the client ended up hiring one candidate.
Our client creates balance between existing investments and cloud-driven innovation with a practical approach that prioritizes results. This particular client tasked our cloud recruiters with a challenging project. Being named Google Cloud Partner of the Year, this recognition required them to increase their Google Cloud Architect and Engineering resources. Google Cloud talent is quite a bit more scarce than AWS and demand more salary, so our cloud recruiters had to get creative with our sourcing strategy. Reach out to learn how we filled 13 Google Cloud professionals for this client.
Our client creates balance between existing investments and cloud-driven innovation with a practical approach that prioritizes results. This particular client tasked our cloud recruiters with a challenging project. Being named Google Cloud Partner of the Year, this recognition required them to increase their Google Cloud Architect and Engineering resources. Google Cloud talent is quite a bit more scarce than AWS and demand more salary, so our cloud recruiters had to get creative with our sourcing strategy. Reach out to learn how we filled 13 Google Cloud professionals for this client.
Key skills include proficiency in email marketing platforms, understanding of email design and HTML, copywriting abilities, data analysis, A/B testing experience, knowledge of email deliverability best practices, and familiarity with CAN-SPAM and GDPR regulations.
Ask for writing samples or give a brief assignment to create email copy for a specific scenario. Look for clarity, persuasive language, and ability to craft compelling subject lines. You can also ask about their process for tailoring content to different audience segments.
They should understand key metrics like open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, and ROI. Additionally, they should be able to explain how these metrics inform strategy and how to improve them.
While not necessarily developers, Email Marketers should have a good understanding of HTML and CSS for email, familiarity with major Email Service Providers (ESPs), and knowledge of how different email clients render content. Understanding of marketing automation tools is also valuable.
Look for candidates with experience in list segmentation, cleaning email lists, implementing double opt-in processes, and creating lead magnets or other strategies for growing subscriber lists organically. They should also understand best practices for maintaining list health.
Ask about their experience with A/B testing, segmentation strategies, and how they’ve used data to inform email marketing decisions. You can present a scenario with sample data and ask how they would interpret it and what actions they would recommend based on the insights.
While deep graphic design skills aren’t always necessary, candidates should understand principles of email-friendly design, mobile responsiveness, and accessibility. Ask about their experience with email templates and modular design systems.
Experience with marketing automation is increasingly important. Look for candidates who understand how to set up automated email flows based on user behavior, create drip campaigns, and integrate email with other marketing channels for a cohesive customer journey.
Ask about their strategies for improving deliverability rates, their understanding of authentication protocols (like SPF, DKIM, and DMARC), and how they manage sender reputation. They should also be able to discuss strategies for reducing bounce rates and avoiding spam filters.