Internet Analyst Job Description Template

Our growing team is in need of a skilled internet analyst with proficiency in market research and analysis. A successful candidate should be enthusiastic and detail-oriented, with high-level knowledge of web analytics tools. In order to best perform website analysis and generate analytic insights, they should be up-to-date on current trends in online marketing and design, and able to use their knowledge to make websites more useful, powerful, and visually appealing. 

Typical Duties and Responsibilities

  • Extract and analyze data generated by online user activity
  • Analyze key web performance metrics and trends
  • Create forecasts using statistical and operational tools and models
  • Analyze logs and databases to produce reports
  • Recommend process improvements and assist with development of performance policies and procedures
  • Create data visualizations to communicate your findings and insights
  • Work with development and marketing teams to implement developed solutions
  • Manage application software, infrastructure, and third-party environments, including installation, updates, tuning, and security
  • Maintain and modify existing designs, systems, and integrated subsystems

Education

  • Bachelor’s degree in marketing, computer science, statistics, or a related field

Required Skills and Experience

  • 5+ years of experience with real world web analytics
  • Experience with data mining and analysis
  • Experience with major web analytics tools, such as Salesforce, Google Analytics, Adobe Marketing Cloud, Radian6, and/or Marketo
  • Experience creating or refining customer segmentation strategies
  • Knowledge of front end and back end ecommerce operations
  • Working knowledge of Javascript and ability to read code (C, Java, etc.)
  • Understanding of server side development (ASP, JSP, PHP)
  • Strong verbal and written communication skills
  • Strong attention to detail and accuracy

Preferred Qualifications

  • Master’s degree in a technical discipline
  • Experience with wireframe and page flow tools
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