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Our creative team is responsible for creating impactful, on-brand content to engage with our customers. The Creative Strategist role will take charge of planning and lead creation of high-performing campaigns that include written content, social posts, photos, videos, and more. This role will work closely with marketing, sales, and creative teams to ensure a cohesive and consistent message across all our content. Our ideal candidate will be experienced, highly motivated, and able to work either independently or collaboratively in a fast-paced environment.
Typical Duties and Responsibilities
- Research and analyze current and potential markets, trends, and opportunities
- Develop creative strategies aligned to our overall brand strategy
- Utilize data to develop performance-driven program ideas that are organic to our brand
- Lead strategic conversations and brainstorm sessions to develop content strategy
- Create persuasive and compelling content
- Write and execute creative project briefs
- Build presentations and proposals around emerging media, technology, and storytelling opportunities
- Measure the success of creative campaigns and analyze their performance to identify areas for improvement
- Collaborate with other departments to ensure creative campaigns are executed successfully
Education
- Bachelor’s degree in marketing, advertising, communications, or a related field
Required Skills and Experience
- 5+ years of experience in creative strategy, advertising, or marketing
- Experience creating content for online media
- Experience developing creative strategies
- Experience conducting qualitative and quantitative research
- In-depth knowledge of how content is best consumed and optimized on social platforms such as Facebook, Instagram, Twitter, and Pinterest
- Knowledge of storytelling techniques and visual storytelling
- Excellent communication and presentation skills
Preferred Qualifications
- Experience as a content strategist, social media manager, or content producer at a social agency or digital media house