- Digital Marketing Recruiters and Staffing SpecialistsDemand Gen Manager
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Everyone benefits from being direct and personable in both business and daily life. As the Demand Gen Manager, you will build the framework for our company’s interactions with customers, prospects, and employees through storytelling, content creation, influencer relations, and user lifecycle campaigns. As a leader on our team, you will have a direct influence on the business’ operations, earnings, and reputation. If you want to be an impactful member of a dynamic team, come learn with us.
Typical Duties and Responsibilities
- Plan the company’s demand generation with a focus on achieving MQL and pipeline targets
- Create and carry out quarterly marketing plans
- Manage quarterly budgets to accomplish marketing objectives
- Collaborate with internal and external stakeholders to develop testing plans for ongoing marketing metric improvement
- Evaluate data to track the effectiveness of programs, maximize activities, and pinpoint areas of potential
- Create demand generation programs and oversee the campaign’s execution, including the use of email marketing, digital interaction, and sponsored social
- Develop dependable reports and dashboards that reflect the performance of the pipeline and revenue
- Track various campaigns, analyze results, and adjust for performance while demonstrating an understanding of ROI analysis
- Oversee the development and implementation of digital and paid social media activities
- Maintain a demand generation digital budget and provide performance reports on demand gen initiatives such as paid digital media, social programs, and digital advertising
- Create lead generation and nurturing programs for demand, including tactical landing page setup, form strategy, testing, etc.
- Analyze programs for performance insights to guide ongoing demand gen efforts
Education
- Bachelor’s degree in business, marketing, communications or a related field
Required Skills and Experience
- 5+ years of experience working on a demand gen team
- Proven track record of running multi-channel demand generating campaigns
- Comprehensive knowledge of the B2B marketing funnel from lead to MQL, MQL to opportunity, and opportunity to pipeline
- Strong organization skills and the capacity to balance opposing priorities
- Knowledge of a variety of martech and analytics tools, such as Salesforce, Marketo, Terminus, Integrate, DemandBase, or Google Analytics