- Digital Marketing Recruiters and Staffing SpecialistsDigital Marketing Specialist
Digital Marketing Jobs
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We are seeking a Digital Marketing Specialist to work on campaigns and projects for email marketing, website content management, and analytics. The digital marketing specialist will contribute across several digital marketing channels and capabilities. Additionally, the position will push for internal firm use of digital marketing. The digital marketing team uses integrated, multi-channel digital practices and tools that enable marketers, business developers, and professionals to generate more leads, improve more outcomes, close more deals, and continuously increase their profile and opportunities. If this sounds like something you’d excel at, we’d love to hear from you.
Typical Duties and Responsibilities
- Use the firm’s CMS, website management platforms, and direct HTML coding to implement content upgrades to the firm’s website and microsites
- Serve as the primary point of contact for inquiries regarding website content management
- Ensure that all content provided on websites complies with firm standards and is SEO-friendly
- Assist with microsite and blog development, content planning, launch, and upkeep
- Format, enhance, and distribute email-marketing campaigns including newsletters, thought leadership pieces, announcements, and event invitations
- Ensure distributions follow brand guidelines, marketing best practices, and any other applicable legislation, such as local anti-spam laws
- Collaborate with the firm’s attorneys, employees, and business services specialists to create and maintain effective marketing mailing lists
- Assist with the development, examination, and interpretation of reports for email marketing
- Produce and disseminate pertinent reports as needed
- Create and maintain team and role-specific documentation
Education
- Bachelor’s degree in marketing or digital marketing
Required Skills and Experience
- 2+ years of experience in digital marketing
- Expertise in HTML and CSS fundamentals
- Experience setting up and optimizing campaigns on all major search engines
- Knowledge of website and marketing analytics tools
- Capable of escalating when difficulties arise
- Well organized and able to accomplish tasks on deadline
- Strong analytical skills and ability to offer workable answers to problems
- Strong attention to detail and emphasis on accuracy in process documentation
- Able to work both individually and in team environments
- Strong communication and collaboration skills in both group and one-on-one settings
Preferred Qualifications
- Advanced knowledge of Excel