Digital Strategist Job Description Template

We are looking for a results-driven digital strategist to coordinate our digital mediums. Your responsibilities in this role will include analyzing user data, leading and reporting on digital marketing strategies, and ensuring digital projects are executed successfully and within budget. This role is critical to growing our business and customer base, as well as improving our user experience. 

Typical Duties and Responsibilities

• Identify marketing needs and promote the digital value propositions that can address them
• Conduct in-depth user research and relate with them in a practical way
• Streamline complex requirements into a practical roadmap to address current problems while focusing on creating enjoyable experiences for our users
• Interpret and present data analytics for digital properties, and use learnings to make adjustments and optimizations
• Collaborate with internal stakeholders 
• Lead and motivate your team to keep them on track and united
• Establish connections with other parties to contribute to the creation of an ecosystem that exposes team members to brilliant concepts, procedures, and individuals

Education

• Bachelor’s degree in advertising, marketing, communication or a related field

Required Skills and Experience

• 3+ years of experience with digital strategy
• Experience designing visualization aids, including UX/UI, prototypes, wireframes, and animations
• Thorough understanding of web analytics
• Knowledge of emerging digital tools
• Broad knowledge of best practices for digital strategy
• Excellent writing, speaking, and teamwork abilities

Preferred Qualifications

• Knowledge of agile methodologies
• ProSci certification