- Digital Marketing Recruiters and Staffing SpecialistsEloqua Specialist
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We need to hire an Eloqua Specialist to enhance our email marketing team. This role will play a crucial role in managing and optimizing our marketing automation platform, in order to optimize our marketing automation campaigns. They will collaborate closely with the marketing team to ensure the successful execution of campaigns, demand generation, and customer engagement. The ideal candidate will be able to work independently or as a part of cross-functional teams in a fast-paced environment, and will be flexible enough to accommodate changing priorities and timelines.
Typical Duties and Responsibilities
- Configure, maintain, and troubleshoot Eloqua to ensure optimal performance and functionality
- Create, deploy, and monitor marketing campaigns, including lead nurturing and segmentation
- Plan, design, and execute emails and newsletters to internal and external audiences
- Assist in email production process, including laying out email copy and graphics in HTML and email deployment through Eloqua
- Update and manage cross-distribution lists
- Measure and analyze communications, provide tracking results, and report metrics
- Manage and maintain the Eloqua contact database
- Develop and maintain automated workflows, including lead nurturing, lead scoring, lead flow, and email marketing automation
- Integrate Eloqua with other marketing systems to ensure data flow and synchronization
- Ensure compliance with data protection regulations, email marketing laws, and best practices
Education
- Bachelor’s degree in business, marketing, or a related field
Required Skills and Experience
- 2+ years of experience using a B2B marketing automation platform, preferably Eloqua
- 2+ years of experience with HTML and CSS
- Experience with reporting online analytics reports
- Experience working with content management systems
- Experience with lead scoring, segmentation, and automation workflows
- Knowledge of email marketing best practices
- Knowledge of Adobe Design & Web software, including Photoshop and Dreamweaver
- Knowledge of Microsoft Office applications, including Excel
- Strong analytical and problem-solving skills
- Strong collaboration and communication skills
Preferred Qualifications
- Eloqua Master Certification