Growth Marketer Job Description Template

As a  growth marketer, you’ll have the opportunity to work on some very unique challenges that involve bringing our workflow automation product to the ecommerce market. The ideal candidate is a growth marketing aficionado who is analytical and data-driven but also highly creative. You pride yourself in having a strong track record of planning, building and managing experiments for paid and organic acquisition. You should be excited to build the foundations for a strong growth team, and be ready to roll up your sleeves to drive awareness, product sign-ups, and strong lead generation pipelines.

Typical Duties and Responsibilities

• Identify organic, earned and paid levers to drive new leads and users
• Manage acquisition efforts across paid marketing channels and set up analytics to understand how paid channels are converting, including ads on Facebook, Snapchat, Twitter, Linkedin, Google, YouTube and other platforms
• Collaborate with sales and marketing leads to establish growth priorities, set goals and targets and develop creative and tactical plans to deliver on those targets
• Find creative ways to distribute existing or repurposed content to new audiences
• Collaborate with product and content teams to develop the monthly and quarterly campaign plans and build campaigns across the funnel to acquire new users and grow brand awareness
• Establish repeatable processes, templates and best practices for campaign management
• Stay on top of trends and optimize spend and performance based on those insights

Education

• Bachelor’s degree in business, marketing or a related field, or equivalent professional experience

Required Skills and Experience

• 2+ years of growth marketing experience at a B2B SaaS company
• Experienced with martech tools like CDPs, marketing automation and ABM platformsStrong understanding of the ecommerce ecosystem
• Clear understanding of the B2B marketing funnel and tactics, as well as channel-level optimization strategies to build engaging customer journeys that lead to conversions
• Well versed across multiple paid media channels including Google Ads Search, LinkedIn, Twitter, Facebook, YouTube, direct, programmatic, remarketing and content syndication
• Proven track record in making data-driven decisions to continually optimize performance and determine future experiments
• Strong analytical skills
• Ability to balance creative thinking and analytical acumen