Marketing Analytics Manager Job Description Template

The Marketing Analytics Manager uses measurement tools to configure, manage, analyze, report, and optimize the digital experiences of our clients by putting analytics, testing, customization, SEO, and targeting capabilities into practice. Through data-driven insights, the job focuses on constantly improving the digital ecosystems of clients. The ideal candidate has the capacity to quickly identify solutions and make sense of large data sets, converting insights into strategic opportunities and applying their expertise in data analysis to the real-world problems faced by our business. 

Typical Duties and Responsibilities

• Work with digital strategists and customers to set measurement targets for UX solutions, clarify the tactical aspects of measurement and reporting techniques, and offer optimization tactics that are in line with operational reality
• Work with a range of analytics technologies, such as Sitecore Analytics, Google Analytics, Google Tag Manager, and Google Data Studio
• Create measurement plans, put the appropriate tags and tracking codes in place, and ensure they are properly implemented across various clients and projects
• Plan the execution of optimization with internal staff and clients, taking into account essential site changes, content preparation, workflows, rules, tracking, and other program success-related requirements
• Maintain a knowledge base on the systems and impart system training to internal workers
• Attend new business prospects related to your role, such as conferences and pitch meetings
• Determine the best conceptual strategy for execution in collaboration with digital strategists, taking into account personalization activities like profiling schemes, content scoring schemes, metadata, campaign definitions, conversion definitions, customer touch points, and other related items
• Test and monitor the deployment of digital features, such as multi-channel implementations, segment-based analytics, and the simulation of user states
• Create client analytical and measurement reports and report analytical analysis back to the client

Education

• Bachelor’s degree in computer science, business administration, statistics, or a related field

Required Skills and Experience

• 3+ years of experience working as a professional in analytics and optimization
• Working knowledge of large-scale bespoke application or Content Management System projects
• Working knowledge of common web analytics and measurement tools, including Google Analytics, Google Tag Manager, and Google Data Studio
• Experience with A/B and multivariate test planning, setup, execution, and measurement
• Experience using tools such as Moz Pro and Screaming Frog, and assessing and reporting on content and technical SEO
• Demonstrated talent for effectively presenting data insights and complicated issues to a range of audiences
• Experience providing deliverables for analytics and optimization (e.g., measurement plans, data dictionaries, test plans, analytics dashboards, analytics and optimization reports, training materials)
• Practical knowledge of HTML and common Web publishing technologies
• Understanding of changing interface standards, including AJAX, JavaScript, search, and responsive design
• Background in information architecture, human-centered computing, or web content management
• Powerful analytical and problem-solving skills
• Excellent time management, interpersonal, and organizational abilities
• Ability to work under pressure with quick turnarounds while managing multiple projects or tasks