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We need a skilled data analyst to join our marketing team. The ideal candidate will be well-versed in analytics best practices, data analysis methods, and tools for measuring online performance. Years of experience in the data and analytics industry will have allowed you to solve challenging issues through data and web experiments, gather data and conduct analyses, and create business-oriented reports and dashboards. You will provide insights to guide our A/B testing, take responsibility for reporting and analysis, and carry out a roadmap of data initiatives to improve the overall performance of our marketing efforts.
Typical Duties and Responsibilities
- Work together with leadership to develop critical KPIs, comprehend customer behavior across the product line, and spot possibilities for improvement
- Create and maintain all reporting and dashboarding as well as the various marketing channels and campaigns that interact with the website
- Serve as the subject matter expert on website analytics for the larger marketing team
- Take charge of the organization and implementation of a data roadmap for future business analyses, experimentation, and reporting
- Collaborate with the website team to identify potential for metrics improvement, future experimentation, and reporting enhancement
- Develop a website analytics tagging approach to assure future data cleanliness and analytics coverage
- Assist in the gathering and analysis of operational and customer data and acting on cross-functional feedback and data
Education
- Bachelor’s degree in marketing, business, statistics, or a related field
Required Skills and Experience
- 3+ years of experience in an analytics or data science-related position, preferably in website and marketing analytics
- Competent with a variety of tagging, optimization, and online analytics technologies (including Google Analytics, Optimizely, GTM, Heap, and Segment), as well as BI/data visualization tools like Mode
- Expertise with A/B testing techniques, experimentation, and personalization
- Ability to balance technical and commercial viewpoints, as well as expertise interacting with both non-technical stakeholders and members of technical teams
- Experience with statistical analytic methodologies
- Strong data narrative and presentation skills
- Self-starter who is organized and able to create, carry out, and evaluate different analytical programs
- Ability to properly manage time and prioritize work in a hectic situation while paying close attention to details
- Ability to effectively interact with, influence, and inspire a variety of people at all levels of the company
- Experience working with cross-functional teams
Preferred Qualifications
- Advanced SQL and relational database skills
- Working knowledge of HTML, CSS, and JS