Marketo Specialist Job Description Template

We are looking for a Marketo marketing automation specialist. This is an opportunity to put your knowledge and abilities to use on a varied project list. In this role, you’ll use Marketo to define our business requirements and construct complex solutions that are in accordance with them. A successful applicant will have an in-depth understanding of lead conversion, lead scoring, sales lifecycle, segmentation, and data management, as well as how to apply that knowledge to improve results in a real-world business context. 

Typical Duties and Responsibilities

• Create marketing initiatives in Marketo
• Provide advice on and set up best practices, in collaboration with clients ranging from entry-level employees to C-level executives 
• Participate in ongoing initiatives as the project manager or account manager
• Control the Marketo programs’ technical design, configuration, deployment, and modification
• Create new emails, forms, and landing sites with Marketo 
• Create, modify, and test campaign components like forms, landing pages, and emails
• Give advice on A/B testing and other program and individual asset (email, form, landing page) testing strategies
• Analyze operational marketing and/or sales processes to find and suggest efficiencies
• Ensure that all project deliverables are timely and of high quality
• Control numerous projects to completion on time and within budget

Education

• Bachelor’s degree in marketing, business, IT, or a related field

Required Skills and Experience

• 3+ years of experience using marketing automation platforms
• 2+ years of hands-on Marketo experience
• Expert knowledge of Marketo
• Experience with reporting and project management
• Ability to present to and communicate with clients at all levels, from practitioners to C-level executives
• Ability to work well both individually and in a group
• Strong business acumen 

Preferred Qualifications

• 2+ years of advertising experience
• Experience with various marketing automation tools like Eloqua, Hubspot, Pardot, and Marketing Cloud