Paid Social Specialist Job Description Template

If you are a paid social pro with the expertise and skills to create attention-grabbing campaigns, we want to hear from you. We are hiring a Paid Social Specialist to provide paid social strategy and campaign management across a variety of social platforms. To accomplish this goal, this role will work closely with the Social Media and Paid Media departments. The ideal candidate should be a results-driven self-starter with experience developing strategy and managing campaigns both within and beyond paid social media. 

Typical Duties and Responsibilities

• Develop and launch paid social campaigns on various platforms that adhere to the organization’s budget, brand, and standards
• Conduct audience, placement, and platform research to inform paid social strategies
• Create advertising materials, posts, and publications
• Forecast the budget and performance of future planned campaigns
• Analyze and optimize ads based on KPIs
• Report on campaign metrics and provide actionable recommendations for improvement based on those reported findings
• Collaborate with other paid media and organic social teams to ensure strategic alignment across channels
• Stay current with social and paid media trends and communicate these developments to leadership and marketing teams

Education

• Bachelor’s degree in marketing, public relations, communications, or a related field

Required Skills and Experience

• Experience managing paid media campaigns, with an emphasis on paid social
• Experience with Google Analytics, Adobe Analytics, and Google Tag Manager
• Experience developing testing structures and deliverables based on performance
• Proficient in Microsoft Office
• Thorough knowledge of major paid social platforms, including Facebook, LinkedIn, and Twitter
• In-depth understanding of paid social channel operation from the business side
• Strong written and verbal communication skills
• Ability to multitask and meet deadlines under pressure

Preferred Qualifications

• Google Ads, Google Analytics, or Facebook Blueprint certification