Pardot Specialist Job Description Template

We are seeking a Pardot Specialist to join our team. In this role, you will lead Pardot implementations across the entire project lifecycle, including presales and discovery. In addition, you will act as a subject matter expert, advising clients and team members in Pardot best practices and helping to build a vision for their Pardot usage. If you are enthusiastic and passionate about marketing automation, we would love to discuss this role with you further.

Typical Duties and Responsibilities

• Design, implement, and monitor automated campaigns across email and web platforms
• Deliver marketing assets including email templates, forms, and landing pages
• Advise clients on marketing strategy, automation best practices, and technical advice to optimize their Pardot usage
• Conduct training in and actively promote adoption of Pardot
• Lead requirements gathering and solution design 
• Build lead nurturing programs
• Support clients in their day-to-day marketing automation operations
• Track records for delivering marketing automation projects in a fast-paced environment
• Communicate project outcomes to leadership and key stakeholders

Education

• Pardot Specialist or Pardot Consultant certification

Required Skills and Experience

• 2+ years of experience delivering Salesforce or marketing automation projects
• 2+ years of hands-on experience with Pardot
• Experience in B2B marketing, ideally at an agency level
• Experience with mapping and implementing end-to-end-marketing campaigns
• Thorough knowledge of marketing technology and systems
• Working knowledge of HTML and CSS
• Excellent written and verbal communication skills
• Strong time and project management skills

Preferred Qualifications

• Experience with a CRM such as Tableau