PPC Manager Job Description Template

To ensure our online marketing efforts deliver the highest possible return on investment, we are hiring a Pay Per Click (PPC) Manager to run campaigns and monitor paid search budgets. The ideal candidate will be well-versed in search engine marketing (SEM) principles, as well as analytical and good with numbers. If you are passionate about providing the best data analytics and thrive on driving growth, we would love to hear from you.

Typical Duties and Responsibilities

• Plan and execute the organization’s paid strategy within Google Ads, LinkedIn, Meta, and other products
• Launch and optimize various PPC campaigns simultaneously
• Produce engaging and clear copy for campaigns
• Ensure alignment between campaigns across channels to avoid crossover or wasted spend
• Monitor and manage accounts on search platforms
• Develop and execute the organization’s SEO campaign and strategy, including keyword selection, audience targeting, technical implementation, and reporting
• Deliver exceptional paid and organic results across all campaigns
• Track KPIs to assess campaign performance and identify areas for improvement
• Suggest and develop new campaigns across platforms

Education

• Bachelor’s degree in marketing, digital media, or a related field
• Google Ads certification

Required Skills and Experience

• 3+ years of experience in a digital marketing role focused on SEM
• Experience with multiple platforms, including but not limited to Facebook Ads, AdWords, and Google Ads
• Experience using paid search dashboards to optimize spend
• Experience in data analysis and reporting
• Proficient in Microsoft Office
• Knowledge of SEO and digital marketing concepts
• Knowledge of analytical tools such as Google Analytics, Tableau, and WebTrends
• Strong analytical and math skills
• Strong written and verbal communication skills

Preferred Qualifications

• Working knowledge of HTML and XML