VP of Marketing Job Description Template

Are you an experienced and innovative marketing professional looking for an opportunity to advance your career? Our company is searching for an adaptable out-of-the-box thinker who is able to excel in a fast-paced environment. In this role, you will provide strategic leadership from a product and market perspective to our management team. A successful candidate should have experience delegating tasks, setting and achieving goals, making decisions under pressure, and building relationships with professionals across an organization.

Typical Duties and Responsibilities

  • Analyze current branding and marketing strategies to identify areas for improvement
  • Develop and implement a cohesive marketing plan to increase brand awareness
  • Lead the marketing team and delegate tasks to them appropriately
  • Prepare and review marketing budgets and allocate resources accordingly
  • Oversee marketing campaigns and analyze their results to improve future performance
  • Conduct market research and implement new strategies based on your findings
  • Track competitor activities and apply what you learn to our marketing efforts
  • Set goals and targets at the daily, weekly, monthly, and yearly level, and implement plans and incentives to ensure they are achieved
  • Stay current on industry trends and share this information with the leadership and marketing teams
  • Conceptualize and supervise launches and marketing events
  • Report on marketing metrics to leadership

Education

  • Bachelor’s degree in marketing, business, PR, or a related field

Required Skills and Experience

  • 5+ years of experience in a marketing role
  • Experience in a leadership role in the marketing area
  • Experience designing and implementing successful marketing campaigns
  • Experience with SEO and demand generation channels such as SEM, email, lifecycle marketing, and content syndication
  • Experience making difficult decisions in an ambiguous situation or with imperfect information
  • Thorough knowledge of marketing best practices and market research methodologies
  • Proficiency with Google AdWords and web analytics
  • Strong observation and analytical skills
  • Excellent communication and interpersonal skills

Preferred Qualifications

  • Master’s degree in marketing, communication, or a similar field
Contact us

Recruit with Nexus IT Group